The Marketing and Design Generator (MADGe) is an online resource that local authorities, private caterers and schools can use to market school meals.
The Trust has produced a new free to use design tool, developed to help schools market more professionally. MADGe (Marketing and Design Generator) is an online library of industry-designed marketing materials which can be personalised by school and situation.
Users can download and design their own posters, letters, stickers and even online advertisements with fun, exciting themes and designs tailor-made for use in schools.
Alternatively you can choose a ready-made poster from our gallery of the Trust’s national campaigns.
The software is easy to use and you can simply create print quality software which can either be sent to a professional printer or printed in-house as the output of all the files is a pdf file.
MADGe was officially launched at a special marketing training event on the 29th September 2009 in Birmingham.The event was centred around an Olympic theme, with gold medallist Colin Jackson CBE, addressing the crowd to introduce ‘Fuelling Future Champions’, a School Food Trust marketing template which schools can use to encourage children to eat well to succeed in sport. Click here for more details of the event and the presentations made on the day.
Chris Wainwright, Director of Communications, School Food Trust comments: “School food is competing with high street stores and food outlets to get children’s attention. School and local authorities have told us that they want to up their game and professionalise how they market healthy food so it’s a more attractive option.
“With our marketing event, we’re teaching schools the tricks that big supermarkets use, and with MADGe we’re providing free marketing materials for the dining room to – something which will really help caterers with tight budgets.”
